83 on Hotstar Disney

Amy/ September 19, 2022/ Entertainment/ 0 comments

Viacom18 don’t actually have any live cricket on their platform at the moment. This means that they can leverage their IPL rights to promote their relatively new platform Voot. And while they may not make it all back via subscriptions or ad revenue, the remaining cost they can absorb as programming costs. Their longer game might be to tap into the next 100m users for not just the IPL, but making them part of their ecosystem (Apple-style!),” Shanth averred.

Both Sodhi and Shanth believe that IPL will help Viacom18’s OTT platform Voot to bring the next 100 million users to their platform. “Voot, if it becomes the destination for IPL, will become the largest OTT platform in the next couple of years,” Sodhi said. Shanth noted that there is a major difference in how the different platforms monetize their viewers. While TV ads are sold on a spot basis, digital ads are sold on the basis of impressions. That said, IPL has an established advertising revenue stream on TV which is also the go-to medium for brand building.

Dasgupta also feels that IPL monetization will be driven by advertising because Jio will focus on expanding the reach of IPL. He also stated that Viacom18 will provide a wider reach and sharper targeting options to advertisers. Karate Digital Consulting Senior Partner Uday Sodhi believes that going will be tough for TV compared to digital. “It’s possible that the split will create challenges for media agencies and brands. Over the last few years, we have seen that split hotstar and Star Sports were selling ad spots separately. While some advertisers are common, many advertisers are unique to either medium.

However, if they take the ad-supported model route then their subscription revenue will take a hit,” he added. Experts feel that the split in TV and digital rights of the IPL for the Indian sub-continent has major ramifications on how the two parties go about monetizing the property in the next cycle. Not only have the media rights got split between two players, but the digital rights value of IPL has also overtaken that of TV. Jio customers can also get Disney Plus Hotstar for free via a simple Jio recharge plan. We have shortlisted all the Jio plans that will offer you free membership of Disney plus Hotstar.

It’s a full blockbuster package that offers multiple subscriptions of premium services, for just Rs. 1,199. However, if you pay via the My Airtel app, you can get this subscription as low as Rs. 899. We all know Disney Plus Hotstar is a fantastic platform; however, what if I say that you can get its premium subscription for free.

It also adds to the distribution muscle of the broadcast rights holder. Disney Star will look to build on its successful monetisation strategy for TV while Viacom18 will be banking heavily on the enviable reach of Jio. Most experts feel that both the rights owners have their tasks cut out due to the stiff per-match fee that they have to pay. However, some experts believe that the shift in eyeballs and ad dollars to digital will mean that Disney Star will have to work much harder in the face of competition from Viacom18/Jio.

Disney is also currently working on its own streaming service, which is set to launch in 2019. Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age The developer provided this information and may update it over time.

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